Follow these steps to configure a Wait by Duration Activity in Journey Builder.
- To improve overall Journey Builder performance, the last wait of any Journey Builder Path
before the Exit is ignored in the following scenarios.
- Re-Entry Mode is Re-Entry Anytime OR No Re-Entry
- AND the journey doesn’t have a Goal Activity
- If necessary, drag the Wait by Duration activity onto the canvas.
- Click the activity.
-
Set the duration.
Note The maximum duration is 5 years.
- To specify an end time, select Extend wait duration until specific time. Then choose the time and time zone.
- Click Done.
Northern Trail Outfitters (NTO) previously set up a journey to send messages to customers who buy shoes from their company. Every time a customer purchases a pair of shoes online, NTO sends them a confirmation message. Then NTO sends another message to follow up on the order and ask the customer to complete a review 3 days later. In the journey’s second version, NTO wants to ensure that the product review message is sent after 9:00 AM.
After creating another version of the Shoe Sales Email Series journey, the marketer edits the Wait By Duration activity that follows the Purchase Confirmation email. Then the marketer adds an end time of 9:00 AM and sets the time zone to (GMT-05:00) Eastern Time (US and Canada). Then the marketer configures the rest of the journey and clicks Activate.
- In scenario one, a customer enters the Wait By Duration activity on Monday at 8:00 AM. The wait duration is observed, which equates to Thursday at 8:00 AM. The wait then ends on the next instance of 9:00 AM, which is Thursday at 9:00 AM, at which point the contact proceeds to the next activity.
- In scenario two, a customer enters the Wait By Duration activity on Monday at 9:30 AM. The wait duration is observed, which equates to Thursday at 9:30 AM. The wait then ends on the next instance of 9:00 AM, which is Friday at 9:00 AM, at which point the contact proceeds to the next activity.