Einstein Engagement Frequency’s activity-level analytics in Journey Builder show how many contacts were evaluated after reaching the activity, and which paths those contacts took in the journey.
When one or more contacts have insufficient data for Einstein to assign a frequency score, Einstein assigns the score according to global model data. When a contact is assigned a score according to global model data, a No appears in the Personalized column. In this case, activity-level analytics sometimes don’t match analytics on the Einstein Engagement Frequency dashboard.
When the Frequency Split is used in a Single Send Journey, only two paths appear.
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In Journey Builder, open an active journey, and click a Frequency Split activity.
The analytics drawer opens.
- To see a list of all contacts that reached the activity, when, and which contacts were assigned a personalized path, click View Details.
- To access a summary view, select Activity Summary.