Prioritization Example: Update the Abandoned Cart Journey

In this decision split prioritization example, Journey Builder updates the entry events for an abandoned cart journey.

The marketing manager at Northern Trail Outfitters follows these steps to configure a prioritized entry event for an abandoned cart journey.

  1. In Journey Builder, open the journey named Abandoned Cart.
  2. In the running version, click New Draft.
  3. Hover over the entry event.
  4. Click Remove Entry.
  5. Click Delete.
  6. Click Configure Event.
  7. Click New Event.
  8. Select Contact Event then click Next.
  9. Under Data Extensions, select Journey Builder Prioritization, then click Next.
  10. In the Attributes pane, navigate to Journey Builder Prioritization.
  11. Find the AbandonedCart attribute.
  12. Confirm that the expression reads AbandonedCart is True and click Next.
  13. Schedule the event, then click Next.
  14. Review the configuration settings.
  15. Click Done, then Save your changes.
  16. Click Activate.