Update Person Accounts

Journey Builder updates person accounts using the Account activity.

Note This legacy activity can appear in old journeys but is no longer available as an option for new journey activities. Use the Object activity, Campaign activity, or Convert Lead activity when creating journeys.

1. Drag the Account activity onto the Journey Builder canvas.
2. Click Configure.
3. Using the Create or Update option, follow steps 1–3 at Account. Journey Builder attempts to retrieve the Person Contact ID of the Account record and uses the mapper under Account Management to look up the field if it isn’t found in Marketing Cloud Engagement.
4. Select an option to designate what happens if more than one account match is found.
   Multiple matching accounts can be found when the Account record's external ID isn’t unique.
5. To observe the active assignment rule, select Assignment Rules.
6. Click Next.