Prioritization Example: Update Entry Event

In this decision split prioritization example, Journey Builder updates the entry events for a post-purchase confirmation and follow-up journey.

The marketing manager at Northern Trail Outfitters follows these steps to configure a prioritized entry event for a post-purchase confirmation and follow-up journey.

  1. In Journey Builder, open the journey named Post Purchase Confirmation and Follow-Up.
  2. In the running version, click New Draft.
  3. Click Event.
  4. Click Back.
  5. Under Data Extensions, select Journey Builder Prioritization, then click Next.
  6. In the Attributes pane, navigate to Journey Builder Prioritization.
  7. Find the PostPurchase attribute.
  8. Confirm that the expression reads PostPurchase is True, then click Next.
  9. Schedule the event, then click Next.
  10. Review the configuration settings and click Done.
  11. Save your changes.
  12. Click Activate.