Create a Salesforce Campaign Event

The Salesforce Campaign event in Journey Builder adds contacts to a Marketing Cloud Engagement journey when they’re added to a Sales Cloud campaign. You can also use this event to send Salesforce object data into the data extension created upon entry.

Note New users must be explicitly granted access to create or edit Salesforce events, except users with the Marketing Cloud Engagement Administrator role.

The Salesforce Campaign event adds contacts to a journey when they’re added to a Sales Cloud campaign.

1. Drag Salesforce Data onto the canvas.
2. Click Salesforce Data.
3. Select Salesforce Campaign Event.
4. Select one or more campaigns whose members are added to the journey when they’re added to the campaign.
5. Select whether the Contact or Lead record enters when campaign members enter the journey.
6. On the next page, select Salesforce object data to include in the journey for use in decision splits, and other activities.
7. To select an object field, click it.
   

   Note If no contact record exists in Engagement for a person entering this journey, Journey Builder creates one.

   

   Note Salesforce Campaign events aren’t editable.