Messaging activities include email, SMS, LINE message, push notification, inbox message, in-app message, or any other form of content sent to contacts. To provide a mix of information about your brand or your product, vary the message content. Create message content before you build a journey.
You can use any data stored in Marketing Cloud Engagement, including journey data, for personalization strings. Make sure that the attribute names used in personalization strings and dynamic content match the attribute names in the data extension exactly. Define a default value for every attribute so that the personalization string is never blank. If you insert a personalization string and the subscriber attribute isn't populated, the string is blank in the email. For example, set the First Name field default to Customer so that Dear Customer appears in the message if that field is blank in the data extension.
- Email Activity in Journey Builder
The Journey Builder email activity uses the power of Email Studio to send to Marketing Cloud Engagement contacts in a journey. Configure and review statistics without leaving Journey Builder. - Use Transactional Reconciliation in Journey Builder
Journey Builder can use Transactional Reconciliation to monitor the outcome of transactional emails sent within a journey. When enabled, Marketing Cloud Engagement monitors messages and assigns a final disposition (Sent or Not Sent) based on delivery signals during the expiration window. - Mobile Activities in Journey Builder
Journey Builder includes the SMS, LINE Message, Push Notification, In-App Message, and Inbox activities for sending to mobile devices from a journey. Add MobilePush inbox messages without leaving the journey. Configure SMS, LINE Message, In-App Message, and Push Notification Journey Builder activities to use messages created in Mobile Studio and Content Builder.