Single Send journeys enable you to create and manage simple, one-touch customer journeys within the same workspace used for Multi-Step journeys. Define the target audience for the entry source, add existing message content or create a message from scratch, and send or schedule the send for a later date and time. You can also get Einstein’s help to send at the right time and monitor message engagement metrics all within Journey Builder.
Single Send journeys enable you to automate sending when the customer journey only requires one message without subsequent follow-up. Here are two examples:
Paul manages digital marketing for a national retail company. Each season, the retailer has a flash sale that is open to customers who reached the gold level. He can schedule an email to send them that announces the availability of flash sale prices on the day the sale begins. Or he can include the Einstein STO activity before the message, set the activity’s time frame for sending to 24 hours, and begin the journey at least 24 hours before the sale begins.
Jacinda is the engagement officer for a regional nonprofit. There's an urgent need for hands-on volunteers due to a recent natural disaster. She can create and send the email that outlines the need and includes a call to action to volunteers who opted in to receive these messages.
- Create a Single Send Journey
Use the Single Send feature in Journey Builder to create a single-message journey for a batch audience. You can schedule Single Send journeys to send immediately or at a future date and time. And you can use Einstein activities to send at the optimal time and frequency for each contact.