An NTO marketer wants to compel past purchasers to review the item or service they purchased. The marketer uses Journey Builder to create a journey in Marketing Cloud Engagement, which uses data from their company’s Google Analytics (GA) account.
NTO Creates a Potential Reviewers Journey
To encourage reviews, an NTO marketer creates a journey that admits customers from the GA audience and creates a segment of customers who made a purchase without leaving a review. The marketer names this segment Potential Reviewers. To admit customers to this journey, the marketer sets up the GA entry source to admit members of the Potential Reviewers audience.
In Journey Builder, the marketer drags the GA entry source tile into the journey. After clicking the activity to access the configuration, the marketer clicks Select an Audience and chooses the Potential Reviewers audience.
NTO wants to exclude customers who left a review after being added to the Potential Reviewers audience, but before journey activation. So after choosing the Potential Reviewers audience, the marketer creates a filter using an attribute called Reviews. The marketer configures the filter so that audience members enter the journey when the attribute value is null. The marketer adds another line, drags the Reviews and ReviewDate attributes into it, and configures the filter so that Reviews is null and ReviewDate is less than today.
The marketer finishes configuring the entry source. When the journey is activated, members of the Potential Reviewers audience that meet filter criteria are admitted to the journey.