Define Exit Criteria

Set exit criteria in Journey Builder to remove Marketing Cloud Engagement contacts that the journey is no longer relevant to.

1. Click .
2. Name and, if necessary, describe the exit criteria.
3. To define which contacts exit the journey, apply a filter on contact data attributes.
   

   Tip Use fewer than 20 filter criteria for optimal journey performance.
4. To view your filter criteria in a text string form for simple validation, click Filter Text.
5. Finish and save the exit criteria.
   1. To remove currently defined exit criteria, click Remove this Exit Criteria when the journey is in Draft mode.
6. Activate your journey.
   

   Note Contacts are removed based on the first filter criteria matched, even if they meet multiple filters.