Create a Journey-Specific Event

A journey-specific event in Marketing Cloud Engagement Journey Builder is configured within a single journey. Only that journey can use the event.

1. Drag Event onto the canvas and click it.
2. Choose an entry source from New Entry Sources.
3. Choose a data source whose contacts enter the journey. Journey Builder evaluates the records in this data extension or file when the journey is activated.

   If no contact record exists in Marketing Cloud Engagement for a person entering this journey, the journey doesn’t admit that person.

4. Optionally, set a filter against contact or journey data attributes to add criteria for entering the journey.
5. Set a schedule to dictate when Journey Builder fires this event or evaluates new rows in the data extension to find contacts that meet entry criteria. The Repeat setting defaults to None, which means the event runs only on the scheduled date and time. This schedule dictates when Journey Builder checks the event source for new records.

   When contacts enter a journey via an API call, use the API Event to connect the API to the Journey Builder canvas.