A subscriber is a person who has opted to receive communications from your organization. You must have a valid email address for each subscriber who receives emails. For each subscriber who receives SMS messages, you must have a valid phone number. You can track additional information about subscribers using profile and preference attributes. Use the subscriber key to identify your subscribers in Marketing Cloud Engagement. Create lists or data extensions to store your subscribers. Store email subscriber information in lists or data extensions, and store SMS subscriber information in data extensions only. To segment your subscribers, create as many lists and data extensions as you need. You populate the information in the lists and data extensions when you add or import subscribers.
There are several different ways to add subscribers:
- Use the subscriber import wizard.
- Use the Automation Studio import activity.
- Create a subscriber manually.
- Capture subscriber information through a Smart Capture form.
Use groups and data filters to further segment subscribers. When you send a message, you select the list, data extension, or groups to receive the message.
- Get Access to Enhanced Segmentation and Subscriber Features
Get access to enhanced segmentation and subscriber features in Email Studio. - Enhanced Subscribers in Email Studio
Subscribers functionality with the enhanced subscriber features enabled in Email Studio. - Unsubscribes
Learn about unsubscribes in Email Studio and Marketing Cloud Engagement. - Bounce Mail Management in Email Studio
Learn about bounce mail management in Email Studio for Marketing Cloud Engagement. - Measures
A measure is a unit of subscriber behavior that you define in Email Studio. After you create a measure, you can include the measure as criteria in a data filter to segment a subscriber list using the measure.