A measure is a unit of subscriber behavior that you define in Email Studio. After you create a measure, you can include the measure as criteria in a data filter to segment a subscriber list using the measure.
Here are some examples of measures.
- Total opens in last 30 days
- Total click-throughs in last 30 days
- Hard bounces in the last month
- Unique unsubscribes in the last 30 days
Understanding of relational data structures and SQL is helpful when using measures. If your account is integrated with another customer relationship management system (CRM), measures cannot act on the data in your CRM account. You can export behavioral data from your CRM system and import it into a data extension so that measures can act on the data.
- Email Studio Measures Best Practices and Tips
Review best practices and tips for using Measures in Email Studio. - Measures for Events That Don’t Occur in Marketing Cloud Engagement
In Email Studio, measures calculate a total value for subscribers, where the value is greater than zero. If the value is zero, meaning there are no statistics, the value is not calculated for a subscriber. In other words, each open for a subscriber is counted. If a subscriber does not perform any Opens, they can’t be counted. - Defined Measures in Email Studio
When you enable Measures for Email Studio in Marketing Cloud Engagement, you can select the system-defined measures as criteria in your data filters. - Create a Measure in Marketing Cloud Engagement
Create a measure to use as criteria in a data filter to segment a subscriber list in Email Studio. - Scenario: Send Email to Subscribers Who Clicked a Link
This scenario tracks the subscriber clicks link in an email during a period of time using Measures and Email Studio in Marketing Cloud Engagement. You can use that information to send those subscribers links to a related item by including the measure in a filter for an automation that sends triggered emails.