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Headers and Footers in Email Messages

Marketing Cloud Engagement can automatically add text and images to the beginning and end of your email messages to ensure compliance with CAN-SPAM regulations. You can set this information in Email Studio as part of the send classification, or you can customize how the headers and footers appear at an account level.

Select whether email messages sent from this account include your choice of header and footer:

  • System default header and footer
  • Custom header and footer specifically for that account
  • No header and footer at all

New customers with branded accounts use custom headers and footers without system default information. Existing customers can contact their relationship manager to configure the header and footer.

All emails must include this information, as represented by personalization strings.

Element Personalization String
A link to any available profile center %%profile_center_url%%
A link to any available unsubscription service %%unsub_center_url%%
The name of your business %%Member_Busname%%
The physical street address of your business %%Member_Addr%%
The city location for your business %%Member_City%%
The state location for your business %%Member_State%%
The ZIP code for your business %%Member_PostalCode%%
The country location for your business %%Member_Country%%

The standard headers and footers already include this information, and you can also add this information to any custom headers you choose to create. You must manually add this information to text-only email messages.

You can configure your account to ignore this validation. In Setup, go to Email Optional Features, and deselect Unsubscribe Link Check, Physical Address Check, and Profile Link Check. You remain responsible for including all legally required information in your email messages. You can also use personalization strings in your headers as necessary.

If you’re using Marketing Cloud Connect version 2, you can’t use the %%subscription_center_url%% personalization tag.

Using a custom version of header or footers overrides locale preferences for the default headers and footers.

For accounts using integrations, such as Microsoft Dynamics CRM, header and footers revert to system defaults when the integration is removed or upgraded. If you plan to update, upgrade, or remove an integration, copy header and footer code to replace later.

See Also