Make sure that your mail reaches your subscribers and represents your brand well. Authenticate your domain, manage your sending reputation, and keep your IP unblocked.
- Sender Authentication Package Domain Features
The domain that you choose for your Sender Authentication Package (SAP) determines your platform and CloudPage pathways. Marketing Cloud Engagement creates subdomains for hosting click, image, view, and CloudPage pathways. - Domain Delegation versus Self-Hosting
Work with your IT administrators to determine whether it’s best to set up your own domain or delegate a subdomain for email sending. Typically, organizations that self-host email content are subject to security or branding requirements that don’t allow domain delegation. Delegation can be simpler to implement and works for most organizations. Before making your choice, consider your branding preferences, security requirements, and available resources for long-term support. - Dedicated IP Addresses in Email Studio
Assign a unique IP address to your account and manage your own sending reputation in Email Studio. When your send volume is high enough that your sending reputation is hard to control in a shared IP pool, consider using a dedicated IP address. - Apple Private Relay Configuration
Apple maintains a special subscriber email domain called privaterelay.appleid.com for their Private Email Relay Service. Senders use this domain to communicate with users who opted to use an anonymous email address with Apple’s “Sign in with Apple” functionality. - Identify Subscribers Who Marked Emails as Spam
Find out which subscribers have marked your email communications as spam. You can also learn when they unsubscribed and other information they provide. - CAN-SPAM Requirements
Learn about CAN-SPAM requirements for Marketing Cloud Engagement. - Email Delivery in China
Learn about email deliverability in China for Email Studio.