To see which links people are interacting with in an email, go to Tracking, select a send, and then select the Click Activity tab. Export click activity to a PDF file in Email Overlay View or to an Excel file in Link View.
Email Overlay View
The Email Overlay View page shows a heat map of your email with the percentage of subscribers that clicked each link. Click a percentage to view a summary of the click statistics. The table also lists each email link with click statistics.
| Field | Description |
|---|---|
| Link | A link included in the body of the email |
| CTR | Click-Through Rate: Number of unique clicks divided by the number of emails delivered (percentage) |
| Total Clicks | Number of total clicks for the specific link divided by the number of total clicks for all links (percentage) |
| Unique Clicks | Number of unique clicks for the specific link divided by the number of unique clicks for all links (percentage) |
Link View
The Link View page lists click information for every link in your email send.
| Field | Description |
|---|---|
| Link | The link in the email |
| Total | Total number of clicks received |
| Unique | Unique clicks received; click the number to view the subscribers who clicked |
| Net CTRs | Number of unique clicks divided by the number of emails delivered |