Marketing Cloud Engagement offers both standard deliverability features and access to a network of partners with advanced deliverability tools whose products can be purchased via AppExchange . AppExchange deliverability partners have developed products and features that meet various deliverability needs.
Two primary areas in which our partner products excel:
- External data sources: For example, seed lists, blocklists, spam traps, Microsoft SNDS, Google Postmaster, other third-party tools and dashboards. Engagement doesn’t retrieve and store data from these sources, but recognizes the insights that our partners’ investment in these data sources bring to our customers.
- Ease of use: For example, alerts and dashboards. Our partners have developed monitoring features to help our customers.
For more information, see the knowledge article Marketing Cloud Engagement Deliverability Options.