Use Legacy Personalization

You can continue to use the legacy Introduction, Conclusion, and Greeting personalization options until End of Support is announced.

Important
Important Support of legacy personalization options ends when the Distributed Marketing content blocks reach feature parity. We don’t recommend using legacy personalization on any new content created. End of Support is announced on normal release communications.
Important
Important If you’re using legacy personalization, corresponding profile attributes must still be used.
  • Enable Legacy Personalization
    Use this procedure if you need to use the previous Introduction and Conclusion personalization methods. These methods will eventually be discontinued. We recommend using Distributed Marketing Content Blocks.
  • Update Content with Personalization AMPscript
    Add AMPscript to messages in Marketing Cloud Engagement to create sections of content for standard Distributed Marketing users to personalize, such as greeting, introduction, and conclusion.