Update Content with Personalization AMPscript

Add AMPscript to messages in Marketing Cloud Engagement to create sections of content for standard Distributed Marketing users to personalize, such as greeting, introduction, and conclusion.

Important If the same email is used in multiple activities within a single journey, Distributed Marketing can’t provide unique personalization per message. To provide unique personalization, duplicate the email and use it in subsequent activities.

To create an introduction for personalization, enter this AMPscript in the email:


                    %%[
                    Set @sfOrgId = sfOrgId
                    Set @intro = intro
                    Set @objectId = IIF(EMPTY(sfCampaignMemberId), id, sfCampaignMemberId)
                    Set @journeyId = RegExMatch(journeyId,"(^[0-9a-f]{8}-[0-9a-f]{4}-[1-5][0-9a-f]{3}-[89ab][0-9a-f]{3}-[0-9a-f]{12}$)",1)
                    Set @personalizeDE = Concat("PersonalizationDE", "_" , @sfOrgId, "_", @journeyId)
                    Set @personalizeId = Concat(@objectId,_emailId,"intro")
                    IF EMPTY(@intro) THEN
                    set @introMsg = Lookup(@personalizeDE,"value","id",@personalizeId)
                    ELSE THEN
                    set @introMsg = @intro
                    ENDIF
                    ]%%
                    %%=v(@introMsg)=%%

To create a conclusion for personalization, enter this AMPscript in the email:


                    %%[
                    Set @sfOrgId = sfOrgId
                    Set @closing = closing
                    Set @objectId = IIF(EMPTY(sfCampaignMemberId), id, sfCampaignMemberId)
                    Set @journeyId = RegExMatch(journeyId,"(^[0-9a-f]{8}-[0-9a-f]{4}-[1-5][0-9a-f]{3}-[89ab][0-9a-f]{3}-[0-9a-f]{12}$)",1)
                    Set @personalizeDE = Concat("PersonalizationDE", "_" , @sfOrgId, "_", @journeyId)
                    Set @personalizeId = Concat(@objectId,_emailId,"closing")
                    IF EMPTY(@closing) THEN
                    set @closingMsg = Lookup(@personalizeDE,"value","id",@personalizeId)
                    ELSE THEN
                    set @closingMsg = @closing
                    ENDIF
                    ]%%
                    %%=v(@closingMsg)=%%

To enable greeting for personalization, enter this AMPscript in the email: %%greeting%%

Update Content with Personalization AMPscript

See Also