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Journeys for Quick Send Messages

To create a unique journey for marketing activities when using the Distributed Marketing Quick Send workflow in Marketing Cloud Engagement, follow these steps

When you create journeys for Quick Sends, consider the following.

  • Journeys created for quick sends can include any number of standard or custom Flow Control, Customer Updates, Sales & Service Cloud, or Custom activities. However, each journey for quick sends can include at most one email or SMS activity only.
  • To avoid adding individuals to multiple journeys at the same time, use a unique entry source per journey.
  • A contact filter isn’t required for Distributed Marketing, but can be used as needed.
  • The contact entry setting must allow for Re-entry always or Re-entry after exiting. No re-entry isn’t supported for quick send messages.
  • Journeys enabled as quick send messages are available in all quick send messages that business users can access.
  1. In Marketing Cloud Engagement, navigate to Journey Builder.
  2. Create a Multi-Step Journey.
  3. Drag an API Event entry source onto the journey canvas.
  4. Configure the entry source with the unique event data extension you created for this journey.
  5. Drag journey activities onto the canvas.
    Tip
    Tip A single Email or SMS activity is required. Use non-message activities to make quick send messages more powerful for recipients, senders, and the business. For example, add an Engagement Split activity to a quick send journey. If a contact doesn’t open the email, use the Task activity to suggest business users follow up with a phone call. Or they can resend the email.
  6. Define the contact entry mode.
    Tip
    Tip Re-entry anytime or Re-entry only after existing is required.
  7. Name the journey and add a description.
    Tip
    Tip The journey name appears to business users when searching for a message to send. Put uniquely identifiable information for each message in the first 30 characters. For example, use Birthday Template - Summer 2020 instead of Summer 2020 Birthday Template.
  8. Activate the journey. The journey can now be enabled as a Quick Send message.