When using Intelligence Reports and Data Views, you might encounter discrepancies because
the logic behind the reports and structure is different. Review the differences so that you can
better understand your results.
Required Editions
| Available in: Intelligence Reports and Intelligence Reports Advanced. |
Intelligence Reports Versus Data Views
| |
Intelligence Reports |
Data Views |
| Date range |
The last date is included in Intelligence Reports dashboards. For example, for the
date range January 1–January 31, January 31 is included. |
The last date of the date range might not be included, depending on the query. For
example, EventDate < 1/31 compared to EventDate <= 1/31. |
| Filtering |
Test Sends are filtered out of Email OOB dashboards.
Suppress from Send Reports are
filtered out of all dashboards, pivot tables, and reports.
|
Deleted contacts are filtered out of Data Views. |
| Time zone |
The parent business unit’s time zone is used. |
The system time zone (Central Standard Timezone) is used. |
| Historical data |
Kept up to 2 years. |
Only the past 6 months is kept. |
