The Email to Web Conversion GA4 app combines your Marketing Cloud Engagement and Google Analytics data into one view so that you can easily see how well your email campaigns are performing.
Required Editions
| Available in: Intelligence Reports Advanced |
Installing the app involves these high-level steps:
- Connect Google Analytics data.
- Match campaign names.
- Classify Google Analytics campaign names.
- Classify email campaign names.
- Classify Campaign Names
To harmonize your data, the Email to Web Conversion GA4 app relies on matching your Google Analytics and Marketing Cloud Engagement campaign names. Therefore, if you use different naming conventions for Google Analytics and Salesforce, you must classify your campaign names so that the app can locate the data from each source. - Install the Email to Web Conversion GA4 App
Installing the Email to Web Conversion GA4 app requires a Google Analytics account for the web analytics data. You must have UTM campaigns defined for your emails. - View Email Campaign Performance
Use the Email Campaign Performance dashboard to monitor your campaigns. The dashboard that’s created with this app is read-only and can’t be modified. - GA4 Fields Available in the Email to Web Conversion App
The Email to Web Conversion GA4 app was rebuilt to work with GA4, and therefore some fields were changed accordingly. This list displays the old fields that were used in the previous version of the app (Email to Web Conversion Deprecated), and the new fields that the new app (Email to Web Conversion GA4) uses. These fields appear in the run mode of the app.