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Install the Audience Insights for Advertising Studio App

Measure how your activated audiences are affecting your leading KPIs, prove the impact of first-party audiences in your campaigns, and track when and where your first-party audiences are being used.

Required Editions

Available in: Intelligence Reports Advanced
Note
Note Advertising Studio is now Marketing Cloud Advertising. We are still working on updating the platform so all instances will still be referred to as Advertising Studio until this is done.
User Permissions Needed
To install Cross-Channel apps “Create & Edit”

Also, you must have Marketing Cloud Advertising Admin permissions to install this app.

  1. On the Cross-Channel Apps tab, select Audience Insights for Advertising Studio.
  2. Click Get it Now.
  3. Connect your Marketing Cloud Advertising data.
    You can use your Marketing Cloud Engagement or Marketing Cloud Advertising credentials to connect.
    1. If your Marketing Cloud Advertising user is already authenticated, select the username from the dropdown. Or, if you must authenticate, click Add New Authentication. After you connect, all business units that exist for your user appear in the dropdown.
    2. Select the business unit you want to connect to.
    3. Click Next.
  4. Connect your advertising platform data.
    By default, all Facebook Ads, Twitter Ads, and Google Ads data streams in your workspace are selected automatically. A data stream is created when you connect data.
    1. If you want to remove or add an existing data stream, deselect or select the checkbox next to the data stream.
    2. To add a new data stream, click Add New.
    3. Click Next.
  5. Classify your campaign strategies.
    All future campaigns are classified if named according to the naming convention used during the classification process. The app identifies a few strategies used in Marketing Cloud Advertising, for example, awareness or conversion. You can add or remove strategies and add classification rules to the strategies created.
    1. The left side lists all your campaigns in Marketing Cloud Advertising according to the date range chosen. You can also view unclassified campaigns.
    2. To classify a campaign by a strategy, go to the strategy, and add a contains with the name of your campaign.
      The right side lists the strategies. Each strategy has predefined rules that classify your campaigns. You can change the rules to accommodate your naming conventions.
    3. To classify your campaigns according to your own naming conventions, you can upload a classification file by clicking Upload File.
      You can’t see the campaign data for new data streams. However, they’re classified according to the rules you upload.
  6. Review your mapping.
    Intelligence Reports automatically maps your external audience data from the advertising platforms to the Intelligence Reports data model. You can edit the mapping if necessary.
  7. Complete the installation by clicking Install.