Available Cross-Channel Apps

The installation for each app is dynamic and requires unique steps. After you install an app, you can go to the Dashboards tab, where you can view and access your installed apps in the Cross-Channel Analysis section.

Note All dashboards that are created with cross-channel apps are read-only and can’t be modified.

• Email to Web Conversion GA4 App
  The Email to Web Conversion GA4 app combines your Marketing Cloud Engagement and Google Analytics data into one view so that you can easily see how well your email campaigns are performing.
• Audience Insights for Advertising Studio App
  Connect Marketing Cloud Advertising, formerly known as Advertising Studio to your paid media channels to optimize your audience strategy with a single, cross-channel view, and analyze the effectiveness of your first-party audiences. Explore how your audiences are performing across channels with a ready-made dashboard.
• Cross-Channel Marketing Insights
  The Cross-Channel Marketing Insights app unifies your data to help you make data-driven decisions. Users with a full Intelligence Reports license can edit and customize the app.
• Marketing Insights for Sales Cloud
  The Marketing Insights for Sales Cloud solution helps marketing and sales understand how marketing efforts and spend are converting into revenue. For example, discover weak links in your sales funnel or find business justifications to ramp up or pause a campaign.