Click Rate Builder Calculation Example

Use this example to see how data is pulled from connected data extensions (regions) and engagement data (sends, bounces, and clicks).

Required Editions

Available in: Intelligence Reports Advanced
Region Sends Bounces Clicks
EMEA 100 5 50
AMER 150 15 65
APAC 90 10 20

Builder Calculations

Logic

Delivered = Sends - Bounces

Formula

[email__sends_[engagement__data]] - [email_bounces_[engagement_data]]

Logic

Click Rate = Clicks/(Sends - Bounces)

Formula

[email_unique_clicks_[engagement_data]] / ([email_sends_[engagement_data]] - [email_bounces_[engagement__data]]) 

Query Results

The builder calculations produce these query results.

Region Delivered Click Rate
EMEA 95 0.52
AMER 135 0.48
APAC 80 0.25