Answers to your questions about Marketing Cloud Connect for Marketing Cloud Engagement industry compliance and regulations.
What is the CAN-SPAM Act?
The CAN-SPAM Act is a law setting the rules for commercial email. It establishes requirements for commercial messages, giving recipients the right to stop you from emailing them, and defines tough penalties for violations. See United States Federal Trade Commission Business Guidance: CAN-SPAM Act: A Compliance Guide for Business.
Are There Any Restrictions Regarding the Use of Marketing Cloud Connect?
Yes. Before each email send, verify that recipients have expressly provided direct consent or otherwise gave you or your company express permission in a verifiable manner to send email messages to them in accordance with the CAN-SPAM Act.