With Marketing Cloud Connect for Marketing Cloud Engagement, map Salesforce attributes with Engagement preference attributes. Send emails to reports or campaigns from multiple email addresses using sender profiles.
Send Classifications are user-specified email parameter templates that allow you to pre-define a delivery profile, sender profile, and CAN-SPAM classification. Send classifications are reusable, and are combined with content and audience information to quickly create email sends. A sender profile is a record where you specify the from-information for a send in a central location. The sender profile reuses that information across multiple sends, without needing to select it each time.
For example, a Northern Trail Outfitters marketer wants to create personalized email sends to their contacts using the names of specific customer service representatives. While the content of the send is the same for all recipients, the marketer wants the From Name to be customized for each recipient. The marketer creates FromName and FromEmail attributes in Engagement for the customers to hold the From information they want to include in the send. These attributes correspond to fields in the Sales Cloud. Then the marketer creates a sender profile that uses AMPscript to dynamically pull information from the subscriber attributes populated by Sales Cloud information. If no attribute information is present, the sender profile uses system default information.
To use dynamic sender profiles with Marketing Cloud Connect, create and map attributes across clouds, and build a sender profile with those attributes. When sending the email, override the default sender profile with the custom sender profile you created.