Through Marketing Cloud Connect for Marketing Cloud Engagement, define tracking events by customizing the campaign member picklist values for the Activity or Status field.
Note If you’re using the Status field, you don't have to configure the
Activity field.
- In Sales or Service Cloud, click Setup.
- Use Quick Find to navigate to Campaign Members.
- Click Fields.
- Click Activity or Status.
- Add new values to the picklist.
- Customize the Activity or Status field as needed.
Note When you configure the Activity field, add the Picklist values to the
individual campaign to map to the corresponding value created in the
Campaign Member fields.
- In Sales or Service Cloud, open the desired Campaign.
- Click Advanced Setup.
- Click Edit.
- Click Add More.
- Enter a new Member Status value.
- Select Responded, if applicable.
- Select Default, if applicable.