Up to 250 business units or MIDs per Enterprise ID can use Einstein Engagement Scoring for email. You can also use Einstein Engagement Scoring for mobile if you’re using the Marketing Cloud Engagement Mobile SDK.
Considerations
- Einstein Engagement Scoring in Marketing Cloud Engagement analyzes only commercial send data, not transactional send data.
- Einstein Engagement Scoring uses automations to collect, convert, and export email send tracking data to the Einstein Platform. You can disable those automations, but this action can make engagement scores inaccurate when you re-enable the automations.
- The Einstein Engagement Scoring Email Unsubscribe Prediction tile doesn’t work with custom unsubscribe handling, which can result in inaccurate Subscriber Retention key performance indicator (KPI) modeling. Using the LogUnsubEvent API is a standard unsubscribe, not a custom unsubscribe.
- Einstein Engagement Scoring doesn’t support field-level encryption. SQL table data can’t be field-level encrypted.
- Einstein Engagement Scoring requires at least 14 days of active subscriber evaluation in each business unit before you can view Persona changes over time.
Audience Builder Integration Considerations
Each of these Audience Builder integrations requires a separate services engagement or support. Contact your account representative for more information.
- Einstein Engagement Scoring provisioning for Audience Builder
- Activation with custom Audience Builder implementations
- Audience Builder implementations using Business Unit Filters
Web Conversion Modeling Considerations
- To use Web Conversion predictions, first set up a catalog and Collect Tracking Code for your website.
- Einstein Engagement Scoring supports subscriber key, which can be implemented with a support request. You can also use an email address, or an MD5 Hashed lowercase version of email address as your subscriber identifier in Collect Tracking Code.
- You can’t import historical purchase data.
- Web Conversion predictions require 90 days after Einstein Engagement Scoring activation to collect enough data to create a model.
- Web Conversion requires enablement. Contact your account representative for more information.