Get the answers to frequently asked questions about Einstein Engagement Scoring.
- Why isn’t Einstein Engagement Scoring automatically enabled in my account?
Not every Marketing Cloud Engagement account is used to market to subscribers via email or the web. For example, some accounts are used for testing, automations, or other channels, such as social or mobile. This ensures that we’re scoring the right audiences in an efficient, scalable manner. - Can I limit who has access to Einstein Engagement Scoring?
No, you cannot restrict Einstein Engagement Scoring permissions based on user roles. - Can I Customize the Prediction Model or Algorithm?
No, you cannot customize the models. Scores are smoothed so they present an even, understandable view of your customer personas. The models are automatically tuned on the Einstein Platform. - Can I change the scheduled time for the automations to start?
Yes, however doing so could delay import of updated scores into your account and delay their availability in Audience Builder. - I see an engagement tile for web conversion, but the tile in the app says that this feature isn't enabled. Why?
Web Conversion is enabled for customers who have provisioned Einstein Web Recommendations and have set up the Collect Tracking Code on their websites. If this product is not enabled in your account, contact your account executive for details.