Einstein Recommendations Content Dimension Package

The attributes in the Einstein Recommendations Content Dimension Package work with Audience Builder in Marketing Cloud Engagement.

By Content Browse

Note Time values are calculated based on the Marketing Cloud Engagement server time, not on your business unit or org’s time zone. The Engagement server uses United States Central Standard Time (CST). Using CST can affect the yesterday value and other values that are related to the recency of data.

- Browse Event Count (LTD)
- - Number of Content Items Browsed Last 14 Days
  - - Custom Selection Criteria
    - - Contains
      - Starts with
      - Does not contain
      - Equals
      - In list
      - Not in list
    - 1 (#####)
    - 2 (#####)
    - 3 (#####)
    - 4 (#####)
    - 5 (#####)
    - 6 (#####)
    - 7 (#####)
    - 8 (#####)
    - 9 (#####)
    - 10 (#####)
    - > 10 (#####)
  - Number of Content Items Browsed Last 180 Days
  - - Custom Selection Criteria
    - - Contains
      - Starts with
      - Does not contain
      - Equals
      - In list
      - Not in list
    - 1 (#####)
    - 2 (#####)
    - 3 (#####)
    - 4 (#####)
    - 5 (#####)
    - 6 (#####)
    - 7 (#####)
    - 8 (#####)
    - 9 (#####)
    - 10 (#####)
    - > 10 (#####)
  - Number of Content Items Browsed Last 30 Days
  - - Custom Selection Criteria
    - - Contains
      - Starts with
      - Does not contain
      - Equals
      - In list
      - Not in list
    - 1 (#####)
    - 2 (#####)
    - 3 (#####)
    - 4 (#####)
    - 5 (#####)
    - 6 (#####)
    - 7 (#####)
    - 8 (#####)
    - 9 (#####)
    - 10 (#####)
    - > 10 (#####)
  - Number of Content Items Browsed Last 7 Days
  - - Custom Selection Criteria
    - - Contains
      - Starts with
      - Does not contain
      - Equals
      - In list
      - Not in list
    - 1 (#####)
    - 2 (#####)
    - 3 (#####)
    - 4 (#####)
    - 5 (#####)
    - 6 (#####)
    - 7 (#####)
    - 8 (#####)
    - 9 (#####)
    - 10 (#####)
    - > 10 (#####)
  - Number of Content Items Browsed Yesterday
  - - Custom Selection Criteria
    - - Contains
      - Starts with
      - Does not contain
      - Equals
      - In list
      - Not in list
    - 1 (#####)
    - 2 (#####)
    - 3 (#####)
    - 4 (#####)
    - 5 (#####)
    - 6 (#####)
    - 7 (#####)
    - 8 (#####)
    - 9 (#####)
    - 10 (#####)
    - > 10 (#####)
Content Browse By Attribute
- Custom Selection Criteria
- - Contains
  - Starts with
  - Does not contain
  - Equals
  - In list
  - Not in list
Content Browse By Date
- Custom Selection Criteria
- - Equals
  - Greater than or equals
  - Less than or equals
  - Range
Content Browse By Days
- Custom Selection Criteria
- - Equals
  - Greater than
  - Less than
  - Range
  - In list
  - Not in list
- Last 30 days (#####)
- 1–3 months (#####)
- 10–12 months (#####)
- 13+ months (#####)
- 4–6 months (#####)
- 7–9 months (#####)
Content Browse By Title
- Custom Selection Criteria
- - Contains
  - Starts with
  - Does not contain
  - Equals
  - In list
  - Not in list
- [Page Title 1] (#####)
- [Page Title 2] (#####)
- [Page Title 3] (#####)
- This section can contain as many pages as necessary

By Search Browse

Search Browse By Search Term
- Custom Selection Criteria
- - Contains
  - Starts with
  - Does not contain
  - Equals
  - In list
  - Not in list
- [Search Term 1] (#####)
- [Search Term 2] (#####)
- [Search Term 3] (#####)
- This section can contain as many search terms as necessary
Search Browse Date
- Custom Selection Criteria
- - Equals
  - Greater than or equals
  - Less than or equals
  - Range
Search Browse Days
- Custom Selection Criteria
- - Equals
  - Greater than
  - Less than
  - Range
  - In list
  - Not in list
- Last 30 days (#####)
- 1–3 months (#####)
- 10–12 months (#####)
- 13+ months (#####)
- 4–6 months (#####)
- 7–9 months (#####)
Search Browse Event Count (LTD)
- Custom Selection Criteria
- - Contains
  - Starts with
  - Does not contain
  - Equals
  - In list
  - Not in list
- 1 (#####)
- 2 (#####)
- 3 (#####)
- 4 (#####)
- 5 (#####)
- 6 (#####)
- 7 (#####)
- 8 (#####)
- 9 (#####)
- 10 (#####)
- > 10 (#####)

By Visit

Average Days Between Visits
- 1–10 (#####)
- 11–20 (#####)
- 21–30 (#####)
- 31–60 (#####)
- 61–90 (#####)
- 90–180 (#####)
- > 180 (#####)
Behavioral User Affinity
- Affinity 1
- Affinity 2
- Affinity 3
- Affinity 4
- Affinity 5
Days Since Last Visit
- 1–10 (#####)
- 11–20 (#####)
- 21–30 (#####)
- 31–60 (#####)
- 61–90 (#####)
- 90–180 (#####)
- > 180 (#####)

One product can include the same attribute declared one or more times.

Examples
These examples apply to For Purchase or Browse Events with Product Attributes in Audience Builder.
Predictive Intelligence Content Dimension Package Data Model
Review the data model for the Marketing Cloud Engagement data extensions used in the Predictive Intelligence Content dimension package.
Include Operator Support
Review this information for support on using the Include operator with Audience Builder dimension packages in Marketing Cloud Engagement.