Use Budget Management to allocate funds, estimate utilization, and track spending for
promotions and campaigns. Define hierarchical structures to organize budgets based on business
requirements, and track utilization across time periods for financial control and
accounting.
Required Editions
Required Editions
| Available in: Lightning Experience |
| Available in: Enterprise, Unlimited,
and Developer Editions with Real-Time Offer Management |
Strategic Budget Allocation and Management
- Structure budgets hierarchically based on geographies, lines of business (LOB),
organizational units, or business units. This hierarchical model supports clear ownership,
rollup visibility, and governance across the organization.
- Define budgets for specific fiscal periods to track the utilization precisely over time
and to get granular financial control.
- Marketing managers raise requests against the available overall budget. After approval,
allocate the funds to promotions or campaigns activities, and track and monitor expenses
incurred during execution. This approval process makes sure that your promotion and
campaign spending aligns with the approved financial limits.
Use Case Examples
- Establish budgets for different geographies, such as Asia-Pacific (APAC) and Europe, the
Middle East, and Africa (EMEA). Track budgets for each region's campaign under it.
- Define high-level campaign budgets, and then group the related promotion budgets under
them as child records.
- Create budgets for each promotion-related activity such as Social media ads, awareness
programs, and training. Then, group these budgets to define the overall promotion
budget.
