Activate Forecasting

Forecasting is available within the bar graph widget when using a date dimension (day, month, or week).

REQUIRED USER ROLE
To activate forecasting Admin and Power User
  1. Click the measurement you want to add forecasting to.
  2. Enter the Options menu.
  3. To turn on forecasting, select Forecasting. These options are available:
    Type
    • Auto — Extend the widget time frame by 25%.
    • Exactly — Choose the number of days in the forecast length.
    • Until — Choose the end date for the forecast period.
    Forecast Length Defined automatically based on the data you have in your workspace. The more data and repeating patterns you have in your workspace, the better Marketing Cloud Intelligence’s forecasting capabilities.
    Forecast Model The forecasting method with the highest-quality score is selected. You can keep the automated process AUTO. Then, each time the widget is loaded, the platform selects a different method depending on the data retrieved and the method’s quality score. Alternatively, you can specify a model that is always used for this measurement from the dropdown list. The quality score for each method is displayed next to the method’s name.
    Ignore last X This option allows you to ignore the number of days inserted in the forecasting calculation. This option is suitable for cases where the data for the last number of days is incomplete and you don’t want to include it in the calculation.
    Show Description When checked, a tool-tip appears at the top-right side of the widget displaying the selected forecasting method and its quality score for each relevant measurement.