Learn how to attach a delivery item to an IO in the Media Transparency Center.
An IO holds financial data which together with delivery data enables recalculating media cost. In order to attribute delivery data to an IO you will need to attach delivery items to an IO.
A delivery item can be a Media Buy, Site, Campaign, Vendor or Classification. These items hold Delivery Data like Impressions, Clicks and other measurements which enables Cost Calculation.
There are two ways to add an item to an IO:
- Add the item through the Media Transparency Center (MTC) IO Management sub tab .
- Add a data stream of Buy Data into the platform with TotalConnect.
Method 1: IO Management
In the Media Transparency Center (MTC), under the Connect & Mix tab, select IO Management and choose the IO you want to add an item to. In the Items section, click Add Item.
Then insert the appropriate key in its assigned field.
Each row should contain one combination of keys that describes a delivery item (for example. a Media Buy Key or a Site key together with a Campaign Key).
In the Classification field enter the relevant value of the Media Buy IO Classification Dimension. When adding an item based on Classification you must enter a Campaign Key as well.
Method 2: TotalConnect
To connect between an IO and an Item you can add a file through the TotalConnect Connector. The file should be Dimension only and include the IO key and the relevant item key.
When uploading, the file automatically appears in the IO screen (there is no need to connect the two Data Streams with a parent-child connection).
Notes:
- If an IO's Delivery Items don't have Delivery Data for its Time period and filters, that IO is considered never to have been fulfilled in terms of Delivery, and will not be visible in a Database Query. The planned, or Buy Data, has to be matched with Measurements data in order to show up in a Widget, Report, or Pivot Table. You will be able to see the IO planned data in Media Cost Center, but not in queries.
- When you attach a Delivery Item that doesn’t bring in any Data for the relevant IO date range it will receive the 'Other' Value.