Run the eCommerce Optimizer app to see which channels and platforms are generating the most optimized ROAS on your ecommerce sites
Required Editions
| User Permissions Needed | |
|---|---|
| To run Marketplace apps | Admin, Power User, or Viewer |
- In Marketing Cloud Intelligence, on the Marketplace tab, select Apps.
- Click Installed Solutions, and then select the eCommerce Optimizer app.
- Filter the app page by date.
- View the data:
- Conversion data:
- Conversions – The total conversions for the time period. A conversion is an event that occurred as a result of a touchpoint event.
- Revenue – The total revenue from the conversion for the time period. (If a revenue KPI doesn’t exist, no data appears here. )
- Avg Customer Journey – The average time it took for all customers from the first touchpoint to the conversion.
- Avg Events Until Conversion – The average number of events that occurred from the touchpoint to the conversion.
- Conversion Number and Sum of Revenue Over Time – A comparison between the total conversions and sum of revenue over time. It also identifies the dates when your revenue increased or decreased.
- Touchpoint data:
- Touchpoint name – Select a touchpoint to view data for.
- Breakdown – Select a breakdown you defined during setup. For example, if you define a breakdown for a campaign, it appears here. You can then select a specific campaign that you want to focus on.
- Number of Conversions Over Touchpoints – A comparison between the number of conversions per touchpoint.
- Sum of Revenue Over Touchpoints – The sum of revenue per touchpoint
- Breakdown data:
- Breakdown selection – Select a breakdown to drill down to view specific data. (If you didn’t define breakdowns during setup, this section appears with no data.)
- Number of Conversions Over Breakdown – The number of conversions for the breakdown that you selected.
- Sum of Revenue Over Breakdowns – The revenue for the breakdown.
- Sum of Revenue – A comparison between the different touchpoints and breakdowns according to the total revenue. For example, you can see which campaigns had the highest revenue via the Email touchpoint and which had the highest revenue for the SMS touchpoint.
- Top 10 Breakdowns – A list of the top 10 breakdowns.