Set Up the Salesforce Marketing Cloud Email App

The Salesforce Marketing Cloud Email app provides an analysis of Marketing Cloud Email Studio and Journey Builder data. Setting up the app involves connecting a Marketing Cloud account, configuring data sets, and setting goals.

1. Install the Salesforce Marketing Cloud Email app.
   1. In Marketing Cloud Intelligence, on the Marketplace tab, select Apps.
   2. Select the app, and click Get it Now.
2. Connect your Marketing Cloud account.
   1. Select an existing account or create one.
   2. Click Next.
3. Configure your datasets.
   1. Select the Marketing Cloud datasets. Email is included by default, but it can’t be edited.
   2. Select the business units you want to grab data for.
   3. To display data at an hourly level rather than daily, select Include hourly breakdown. Turning this option on increases row count.
   4. To view a breakdown per domain, select Include domain breakdown.
   5. Click Next.
4. Set up goals to determine what qualifies as a positive result for each KPI according to your business logic. For example, if a good delivery rate in your organization is 90%, set the delivery rate to over 90% by entering a percentage or using the scroll bar.
5. To complete the installation, click Done.