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Use The EMI Scenario Plan

The EMI scenario plan is a read-only plan, created automatically by the EMI Budget Allocator tool. The latest scenario is displayed in the Media Planning Center app.

Required Editions

User Permissions Needed
To view installed Marketplace apps: Admin, Power User, or Viewer
  1. In Marketing Cloud Intelligence, on the Marketplace tab, select Apps.
  2. Click Installed Solutions, and then select the Media Planning Center app.
  3. To manually run the EMI scenario, click Run EMI Budget Allocator in the Plan or Simulate tabs.
    The new EMI scenario is added to your plan tab.
  4. To delete, rename or set the EMI scenario as your main plan, click More Options on the scenario and select the option you want.
  5. To create a copy of the EMI scenario, click the plus icon next to the scenarios, click Copy From Existing, and then select the EMI scenario.
  6. To compare the EMI scenario to other scenarios, click the Simulate tab.