Use the Media Planning Center to create a strategic budget allocation plan.
The run mode of the app contains three tabs. Each tab allows you to plan your budget, optimize it and then see a simulation of it. All the dimensions you selected during the app installation are used. You can’t modify any dimensions at this stage. To do so, you must reinstall the app.
- Plan Your Budget Allocation
After you install the app, you can see the outline, or grid, of your budgeting plan. This grid contains all of the dimensions (in the hierarchy) alongside the timeframe, which was defined during the installation process. - Analyze Your Budget By Dimension
Whenever you highlight an entity on the grid, an analytic display appears at the bottom presenting two analytic types, Forecast, and YoY (Year-over-Year). The data that displays is per the level that you’re currently highlighting, meaning if you drill up or down, the numbers change accordingly. - Optimize Your Budget With Analysis Tools
The Optimize section looks at different entities in terms of past performance and planned budget. It then recommends how you can change your allocated budget to improve performance. It uses a scatter plot quadrant display, which shows a selected KPI against a certain dimension associated with the KPI in question. - Calculation of Optimization Recommendations
The Media Planning Center performs a calculation to determine the performance of a specific dimension in terms of past performance and planned budget. It uses a scatter plot quadrant display to perform this calculation. - Compare Multiple Versions of the Same Plan
Media Planning Center Scenario Planning allows you to compare multiple versions of the same plan, by their projected KPIs.