Classification Rule Example

This table shows how configuration types affect data classification and what happens when data is classified.

Marketing Cloud Intelligence Data Configuration
Dimension Value Key Value Match Type Result
‘Facebook’ ‘Facebook Ads’ Exact Match Not Classified
‘Facebook’ ‘Facebook Ads’ Key Contains Dimensions Classified
‘Facebook’ ‘Facebook Ads’ Dimension Contains Key Not Classified

Match Types:

Exact Match If the Dimension Value is Facebook and the Key Value is Facebook Ads, then classification can’t take place because there’s no full match.
Key Contains Dimension If the Dimension Value is Facebook and the Key Value is Facebook Ads, classification takes place.
Dimension Contains Key If the Dimension Value is Facebook and the Key Value is Facebook Ads, then case classification doesn’t take place.