Yahoo Gemini is Yahoo’s platform for native advertising and mobile search ads.
- Channel: Search
- Data Stream Type: Ads, Search Keywords, Conversion Tag, Conversion Tag with Keyword
- Data Lagging: 1 day
Prerequisites
To connect to Yahoo Gemini, you need a valid username and password
General Setup
After entering your credentials, select the relevant Profile you want to retrieve data for.
Extended Properties
- Get Conversions Data - Select this checkbox to retrieve conversion data. The following fields are added to the Conversions Tags Data Stream: Total Conversions, Post Impression Conversions, Post Click Conversions.
- Get Creative Level Data - Select this checkbox to retrieve creative data. The following fields are added to the Ads Data Stream: Creative Title Name, Creative Name, Creative Key, Creative Image, Creative Click URL.
- Get Keyword Level Data - Select this checkbox to retrieve keyword data. The following fields will be added to the Search Keywords Data Stream: Search Keyword Status, Search Keyword Match Type, Search Keyword Key, Search Keyword.
- Get Device Level Data - Select this checkbox to retrieve device data. The following field is added: Device Category.
- Get Video Metrics Data - Select this checkbox to retrieve video data. The following fields are added to the Ads Data Stream: Video Views, Video Plays, Video Fully Played, Video Completions 75%, Video Completions 50%, Video Completions 25%.
Known Issues
- Due to a Yahoo Gemini limitation, it’s only possible to process a Yahoo Gemini Data Stream up to 13 months back.
How to QA Your Data
- Create the desired report in the Yahoo Gemini platform for the required date range.
- Next, process the relevant Data Stream in Marketing Cloud Intelligence for the same date range.
- Create a Report/Table Widget/Pivot Table within Marketing Cloud Intelligence containing the exact same Dimensions and Measurements for the same report and date range.
- Compare the Measurement Totals and make sure they’re aligned.