Use the X Social Engagement API to pull organic data from your X accounts. The X Social Engagement connector uses the X Engagement API connector. This connector measures the performance of content using metrics that aren’t available in other X connectors.
X Social Engagement is a social channel connector, the data stream type is social objects, and data lagging is 1 day.
- Create an X Social Engagement Data Stream in Marketing Cloud Intelligence
Create an X Social Engagement data stream to pull organic data from your X accounts.