Naver is a Korean search engine, it’s also frequently referred to as 'the Google of South Korea'. This integration allows you to retrieve your search and delivery data from the platform.
- Channel: Search
- Data Stream Type: Ad, Search Keywords, Conversion Tag, Search Keywords with Conversion Tags
- Data Lagging: 1 Day
Prerequisites
To connect to Naver API, provide a valid Customer ID, Access License, and Private Key. Complete the following steps to obtain these prerequisites:
- Sign up to NAVER SEARCH ADVERTISER's Center (http://searchad.naver.com)
- Go to http://manage.searchad.naver.com
- Go to Tools > API Manager
- Create API license
General Setup
After entering your credentials, select the relevant account you want to retrieve data for.
Historical Data Retrieval Limit
You can retrieve Naver Search Ads data only for dates within the past 365 days. Marketing Cloud Intelligence doesn’t create processing jobs for earlier dates.
Extended Properties
- Get Keywords - Select this checkbox to retrieve Keywords data in addition to the Delivery data retrieved by the API by default.
- Get Conversions - Select this checkbox to retrieve Conversion data in addition to the Delivery data retrieved by the API by default.
QA Your Data
- Create the desired report in the Naver platform for a date range within the previous 365 days.
- Next, process the relevant Data Stream in Marketing Cloud Intelligence for the same date range.
- Create a Report/Table Widget/Pivot Table within Marketing Cloud Intelligence containing the exact same Dimensions and Measurements for the same report and date range.
- Compare the Measurement Totals and make sure they’re aligned.