The Google Analytics Attribution tool is available on the Google Analytics platform. It enables a view of the conversion path a client goes through before the conversion takes place. Tracking starting in the client's first interest until the conversion takes place, across different marketing channels.
- Data Lag: 1 day
Prerequisites
Google Analytics credentials
General Setup
The General, Advanced, and Data Stream Custom Attributes sections setup is the same as other API connectors.
Extended Properties
Under the Dimensions and Measurements fields enter the Google Analytics fields you wish to retrieve. Separate the fields separated by a comma ',' and match the syntax specified in the GA API Explorer. You can retrieve only 7 Dimensions per Data Stream connection. According to the fields chosen, select the appropriate data stream type, you can choose either one of the Web Analytics data stream types or an existing generic data stream type. You can’t create a new generic data stream type while setting up the connector.
After you click Save you’ll be directed to the mapping screen, the mapping process is the same as in the TotalConnect connector. After you’re done mapping the fields, click Save, data is retrieved for the last 30 days.