Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics is a web analytics channel connector, the data stream type is web analytics, and the data lag is one day.
Additional information for the Google Analytics connector
- When the number of sessions exceeds 500,000, Google Analytics bases its reports on a sample of the data. For maximum accuracy, Marketing Cloud Intelligence uses Higher Precision settings. Maximum sample size provides the most precise representation of your data set when retrieving data from Google Analytics.
- This API pulls in data at the site level by default. For more detailed data, use Extended Properties.
- Create a Google Analytics GA4 Data Stream in Marketing Cloud Intelligence
Create a Google Analytics GA4 data stream to track and view reports on website traffic. - Create a Google Analytics UA Data Stream in Marketing Cloud Intelligence
Create a Google Analytics data stream to track and view reports on website traffic.