Use the Google Ads Custom API connector to retrieve a custom set of measurements and dimensions. You can also use the Google Ads Custom connector when creating a Granular Data Center. Google Ads Custom is a display and search channel connector, and the data lagging is one day.
Additional information on the Google Ads Custom API Connector:
- The Google Ads Custom connector can also be used when creating a Granular Data Center.
- The connector requires manual setup.
- When retrieving all Search Impressions Share measurements, Marketing Cloud Intelligence treats values, such as greater than (>) and less than (<), as a single number, to support aggregation. For example, > 90% is treated as 90%, and <10% is 10%. Configure these special values differently in the mapping section.
- Deleted fields can’t be retrieved. Paused and inactive fields can be retrieved.
- The sliding window for the Google Ads Custom API connector is 7.
- To get weekly and monthly aggregation for unique measurements, such as Reach, contact your Marketing Cloud Intelligence success manager.
- Create a Google Ads Custom Data Stream in Marketing Cloud Intelligence
To create and manage Google Ads reports, create a Google ads data stream.