Facebook Attribution tool, a platform that gives marketers a better picture of their clients’ journey by measuring performance across publishers, channels, devices and conversions.
- Channel: Display
- Data Stream Type: Generic, Conversion Tab, Web Analytics
- Data Lag: 1 Day
Prerequisites
To connect to the Facebook Attribution API, you need a valid Username and Password and the Business Unit ID.
General Setup
After entering your credentials, select the relevant profile you want to retrieve data for.
Extended Properties
- Data Stream Type - You need to choose in this dropdown the relevant bucket for your connector
- Business ID - Insert manually your Facebook Business ID
- Report Type ( Source / Campaign) - Select the report type you want to retrieve
- Attribution Window - Select the attribution window
- Credit Value - select the credit value
QA Your Data
- Create the desired report in the Facebook platform for the required date range.
- Next, process the relevant Data Stream in Marketing Cloud Intelligence for the same date range.
- Create a Report/Table Widget/Pivot Table within Intelligence containing the exact same Dimensions and Measurements for the same report and date range.
- Compare the Measurement Totals and make sure they are aligned.