Use the Marketing Cloud Intelligence Connector for B2C Commerce to pull aggregated orders or product-level data from your B2C Commerce site. B2C Commerce gathers data from your realm and configures it into logical datasets called dashboards.
By connecting Marketing Cloud Intelligence to B2C Commerce Cloud, you can import your B2C Commerce data into Intelligence and create custom views. You can analyze order and product data to gain insights into business performance details and product performance. For example, find out how many orders were placed during a promotion, or identify the top-three order channels used by registered shoppers.
The Marketing Cloud Intelligence Connector for B2C Commerce data stream type is ecommerce, and data lagging is one day.
- Create an API Data Stream Using the Marketing Cloud Intelligence Connector for B2C Commerce
Create an API data steam to connect your Commerce Cloud site data to Marketing Cloud Intelligence. You can bring in either product-level or order-level data. Product-level data includes revenue generated for each product (SKU) according to the date range. Order-level data is aggregated order revenue over time without the details of specific products.