AppNexus is a global internet technology company that operates an independent marketplace for digital advertising, and enterprise technology for buyers and sellers of digital ads. AppNexus Advertiser is used to retrieve performance, revenue, and profit data across a selected advertiser's creatives and campaigns.
- Channel: Display
- Data Stream Type:
- Ads
- Conversion Tag
- Data Lag: 1 Day
Prerequisites
To connect to AppNexus Advertiser, you need a valid AppNexus user with API access enabled on the user level. If your username and password don’t grant you access to the API, contact your AppNexus representative.
General Setup
After you’ve entered your credentials, select the Profile you want to pull data for.
Extended Properties
- Location Breakdown - Select this to add a further breakdown to the data retrieved by the
API, resulting in a higher level of granularity on which the Measurements can be sliced. The
following Breakdown is available when pulling data from the AppNexus Advertiser API, in
addition to the standard data being pulled:
- Country - Select this to pull country data and add the Dimension ‘Country’ to the dataset.
- TimeZone Breakdown - Select the time zone for which you want to pull data. (This is only available for the Geo Analytics Report. Billing data is always be based in the UTC Time Zone.)
- Get Conversions Data - Select this checkbox to retrieve Conversion and Revenue data in
addition to the Delivery data retrieved by the API by default. The following fields are added
and mapped to the Conversion Tag Data Stream Type:
- Total Conversions
- Revenue
- Post Impression Revenue
- Post Impression Conversions
- Post Click Revenue
- Post Click Conversions
- Conversion Tag Key
- Get Creative Level Data - Select this checkbox to retrieve creative level data in addition
to the Delivery data retrieved by the API by default. The following fields are added and mapped
to the Conversion Tag Data Stream Type:
- Creative Name
- Creative Key
- Creative Format
- Get Video Metrics - Select this checkbox to retrieve video metric data in addition to the
Delivery data retrieved by the API by default. (Note that Video Measurements can’t be retrieved
along with Billing Period Values). The following fields are added and mapped to the Ads Data
Stream Type:
- Video Plays
- Video Fully Played
- Video Competitions 75%
- Video Competitions 50%
- Video Competitions 25%
Known Issues
AppNexus stopped supporting Campaigns in Augmented Line Items (ALI) in August 2019. Instead, they use Splits. Since Campaign ID and Name fields are mapped by default, these fields return empty for ALIs. Split ID and Name are available unmapped.
QA Your Data
- Create the desired report in the AppNexus platform for the required date range.
- Process the relevant Data Stream in Marketing Cloud Intelligence for the same date range.
- Create a Report/Table Widget/Pivot Table within Intelligence containing the exact same Dimensions and Measurements for the same report and date range.
- Compare the Measurement Totals and make sure they’re aligned.