Adocean is an Ad Server platform that offers advertising space to several Ad Providers at the same time, allowing the same space to be used for direct sales. This enables the automatic optimization of revenue from a single advertising space.
- Channel: Display
- Data Stream Types:
- Ads
- Conversion Tags
- Data Lag: 1 Day
Prerequisites
A valid Gemius username and password is required.
Setup Process
- Enter your Gemius credentials, and after it is authenticated, a list of all the Clients that you have access to is populated.
- Select the Client you wish to pull data for from the ‘Users’ dropdown.
Details
The following Dimensions and Measurements are pulled by default and mapped to the Ads Data Stream Type:
|
AdOcean Field |
INTELLIGENCE Field |
Type |
|---|---|---|
| date_id | Day | Dimension |
| campaign_external_id (CampaignId) | Campaign Key | Dimension |
| campaign_name (CampaignName) | Campaign Name | Dimension |
| campaign_start_time (startTS) | Campaign Start Date | Dimension |
| campaign_end_time (endTS) | Campaign End Date | Dimension |
| media_buy_external_id (PlacementId) | Media Buy Key | Dimension |
| media_buy_name (PlacementName) | Media Buy Name | Dimension |
| exchange_external_id (PublisherId) | Exchange Key | Dimension |
| exchange_name (PublisherName) | Exchange Name | Dimension |
| currency | Currency | Attribute |
| ad_key (CreativeId) | Creative Key | Dimension |
| ad_name (CreativeName) | Creative Name | Dimension |
| ad_category (creativeTypeName) | Creative Category | Dimension |
| ad_format (creativeFormName) | Creative Format | Dimension |
| impressions (impressions) | Impressions | Measurement |
| clicks (clicks) | Clicks | Measurement |
| media_cost (totalCost) | Media Cost | Measurement |
| frequency (frequency) | Frequency | Measurement |
| reach (reach) | Reach | Measurement |
The following Dimensions and Measurements are pulled by default and mapped to the Conversion Tag Data Stream Type:
|
AdOcean Field |
INTELLIGENCE Field |
Type |
|---|---|---|
| date_id | Day | Dimension |
| campaign_external_id (CampaignId) | Campaign Key | Dimension |
| campaign_name (CampaignName) | Campaign Name | Dimension |
| media_buy_external_id (PlacementId) | Media Buy Key | Dimension |
| media_buy_name (PlacementName) | Media Buy Name | Dimension |
| exchange_external_id (PublisherId) | Exchange Key | Dimension |
| exchange_name (PublisherName) | Exchange Name | Dimension |
| currency | Currency | Attribute |
| conversion_tag_external_id (campaignActionID) | Conversion Tag Key | Dimension |
| conversion_tag_name (campaignActionName) | Conversion Tag Name | Dimension |
| total_conversions (actions) | Total Conversions | Measurement |
| post_impressions (postViewActions) | Post Impression Conversions | Measurement |
| post_clicks (postClickActions) | Post Click Conversions | Measurement |
| ad_key (CreativeId) | Creative Key | Dimension |
| ad_name (CreativeName) | Creative Name | Dimension |
| ad_category (creativeTypeName) | Creative Category | Dimension |
| ad_format (creativeFormName) | Creative Format | Dimension |
There are additional unmapped fields that you can map manually for both Data Stream Types.
Extended Properties
- Date Breakdown
- Day - This is the default Date Breakdown and aggregates the data by a daily Date Breakdown.
- Week - Selecting this aggregates the date by a weekly Date Breakdown.
- Aggregated - Selecting this setting means that the data won’t be aggregated on a Daily or Weekly level. Instead, the data is assigned a Data Date based on the day of its retrieval. This setting is most useful for viewing Unique Measurements, such as Reach and Frequency without having a Daily or Weekly aggregation applied to them.
- Placement Display Mode - From here you can determine whether to retrieve Placements, Folders
or both:
- Leaves - Selecting this retrieves Placements
- Nodes - Selecting this retrieves Folders
- All - Selecting this retrieves both Placements and Folders. Selecting this option could lead to duplications of the Measurements data.
- Get Conversions - This is checked by default and pulls Conversions data to the Conversion Tag Data Stream Type.
- Get Creative Interactions - Selecting this pulls Video Interaction Measurements (such as Video Completions) into the Ads Data Stream Type.
- Get Full Placement Path - Retrieve the full directory path of the Placement in a Dimension called placementFullPath unmapped in Ads and Conversion Tag buckets.
In AdOcean’s UI, Creative Interactions are represented as different values under a Dimension called ‘Creative Interaction’, where the quantity of each type of Creative Interaction is placed under a Measurement called ‘Interactions’, as shown below:
| Creative | Campaign | Creative Interaction | Interactions (#) |
|---|---|---|---|
| Y | X | 25% Viewed | 5 |
| Y | X | 50% Viewed | 2 |
| Y | X | Fully Viewed | 1 |
For this data to appear correctly in Marketing Cloud Intelligence, Marketing Cloud Intelligence performs a process similar to a Pivot Transformer, whereas the Dimension and Measurement are parsed as four separate Measurements - Video Views 25%, Video Views 50%....etc. As illustrated below:
|
Creative |
Campaign |
25% Viewed |
50% Viewed |
Fully Viewed |
|---|---|---|---|---|
| Y | X | 5 | 2 | 1 |
Known Issues
Checking the ‘Get Creative Interactions’ box in the Extended Properties retrieves an additional report from AdOcean. This means that every time the Data Stream is processed, it will be processing an additional report - potentially adding to the processing time. Additionally, due to the structure of the Creative Interactions data, as detailed above, Marketing Cloud Intelligence may not automatically parse some Creative Interaction Types.
QA Your Data
- Within Marketing Cloud Intelligence, create a Pivot Table for the same Date Range and Client as the Report you generated in AdOcean.
- Since the AdOcean UI is limited to showing only three Dimensions at a time, your view in Marketing Cloud Intelligence should only include three Dimensions to match what you see in AdOcean.
- Match the Date Range of your view in Marketing Cloud Intelligence to the Date Range you’re looking at within the AdOcean UI.
- Compare the Measurement Totals per row to ensure the data is correct.