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Create an Account Analytics Data Stream in Marketing Cloud Intelligence

To pull user activity and measure user engagement, create a Marketing Cloud Intelligence Account Analytics data stream.

Required Editions

User Permissions Needed
To create an API data stream: Admin

To create an API data stream for Marketing Cloud Intelligence Account Analytics, you need access to the workspace that you’re requesting data for.

  1. On the Connect and Mix tab, expand Data Streams.
  2. Click Add New.
  3. Select Intelligence [Datorama] Account Analytics.
  4. In the General section, select the account and workspaces from the dropdown.
  5. Set the time period for the initial data fetch. You can process data up to the past 180 days.
  6. In Extended Properties, select the entities that you want to audit from the dropdown.
  7. To change the mapping, click Mapping. You can also access mapping by selecting Map to Model at the bottom of the Create New Stream page.
  8. To define advanced settings for the data stream, at the bottom of the Create New Stream page, click Advanced Settings.
  9. Click Create.
  10. Quality check your data. Compare the data pulled from the connector to the data in Marketing Cloud Intelligence Account Analytics.